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Nick

Reaching out to supporters

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We get home gates with home supporters being 1200 to 2000 of the gate 

yet how many are regulars on here ..not many based on the postings 

how many are supporters club members ? 
how many visit the club site or read the Courier, visit twitter or face book 

the point here as the club is trying to reach out and get the message to supporters, does someone have a supporters list through which they can be contacted 

also what would it take to get more supporters on this board and participating in the fund raising issue 

just wondering with those home gate and the likelihood we would have taken up to a thousand to borehamwood  what it would take to get them all to buy a virtual ticket or something else .. do we have a mail shot process that targets the identified supporters. 
 

nick 

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Apart from the intricacies of GDPR (data protection for the uninitiated) the only people who would have that kind of information would probably be the club itself.

Knowing that they are running on a shoestring staff at present, to be fair it seems to be a small group at best during normal times, then it could be the Supporters Club could undertake some form of direct marketing campaign in order to try to boost Project Playoffs.

It should also be possible under the current legislation to put tick boxes etc on any communication with supporters if they but season tickets or items via the shop asking them for their consent to pass their details to the Supporters Club or AFC Halifax. This way we can build up a shared database of people who are interested in supporting the club.

I posted up a suggestion on another fund raising idea, where you opt into a portal and do some of your online shopping via this, overtime this accumulates "cashback" which can be paid directly into the Supporters Club accounts. It costs you nothing extra on the price of your purchase, but like with all schemes of this nature there is an element of "big data" in play, but no more than if you purchase from Amazon or use your Tesco Clubcard or Nectar card.

Another area I am currently exploring is the way that text services can be used, especially to reduce the admin burden of things such as the match cards we are using at present, with great success, so in other words rather than every sending private messages asking for bank details and then someone else trying to reconcile these, the supporter would just text something like Legends to 79886 and this would donate £10.

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20 minutes ago, ITMAN said:

Apart from the intricacies of GDPR (data protection for the uninitiated) the only people who would have that kind of information would probably be the club itself.

Knowing that they are running on a shoestring staff at present, to be fair it seems to be a small group at best during normal times, then it could be the Supporters Club could undertake some form of direct marketing campaign in order to try to boost Project Playoffs.

It should also be possible under the current legislation to put tick boxes etc on any communication with supporters if they but season tickets or items via the shop asking them for their consent to pass their details to the Supporters Club or AFC Halifax. This way we can build up a shared database of people who are interested in supporting the club.

I posted up a suggestion on another fund raising idea, where you opt into a portal and do some of your online shopping via this, overtime this accumulates "cashback" which can be paid directly into the Supporters Club accounts. It costs you nothing extra on the price of your purchase, but like with all schemes of this nature there is an element of "big data" in play, but no more than if you purchase from Amazon or use your Tesco Clubcard or Nectar card.

Another area I am currently exploring is the way that text services can be used, especially to reduce the admin burden of things such as the match cards we are using at present, with great success, so in other words rather than every sending private messages asking for bank details and then someone else trying to reconcile these, the supporter would just text something like Legends to 79886 and this would donate £10.

Is this the one you’ve been looking into? My local non-league club has been promoting it:

https://www.easyfundraising.org.uk/?hero-variant=1

Edited by themanwhowasntthere

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